In the lead-up to its global launch, Monster Hunter Wilds shattered pre-order records on both Steam and PlayStation, following the astronomical success of Monster Hunter Rise and Monster Hunter: World. These milestones solidified Capcom’s RPG series as one of the world’s most prominent video game franchises. Yet, less than a decade ago, the global popularity of a Monster Hunter game was unthinkable.
Originally released in 2004, Monster Hunter received mixed reviews and only hit its stride in Japan after transitioning to the PSP. For years, it remained a darling of the Japanese market, with Capcom striving to crack the international barrier. Fast forward to today, and titles under the Monster Hunter brand are celebrated worldwide, a saga of transformation fueled by strategic corporate shifts focused on global appeal.
Capcom’s 2016 internal reorganization to develop new-generation games on the RE Engine marked a turning point. “We aimed to create games that entertained globally,” says former Capcom game director, Hideaki Itsuno. Monster Hunter embodied this goal, evolving from a localized phenomenon into a universal blockbuster. The handheld success of Monster Hunter Freedom Unite on the PSP and Japan’s advanced wireless network played a crucial role in this evolution, as did Western gamers’ envy of Japan-exclusive content.
This set the stage for Monster Hunter: World, launched in 2018 on PlayStation 4, Xbox One, and PC. Capcom’s effort to make Monster Hunter a mainstream name worldwide led to simultaneous worldwide releases and feedback-driven game designs, making it accessible and engaging to a broad audience. This strategic pivot saw unprecedented sales figures, transforming the series into a bona fide global force.
The latest title, Monster Hunter Wilds, continues the trend. Within just 35 minutes of release, it boasted 738,000 concurrent players on Steam, doubling the all-time high of its predecessor, Monster Hunter: World. With progressively inclusive game systems designed to ease new players into the experience, Monster Hunter’s global dominance shows no sign of slowing.
Capcom’s blueprint for Monster Hunter has become a roadmap for companies looking to globalize their brands, proving that with strategic focus and feedback-driven evolution, even the most niche franchises can achieve worldwide acclaim.